Cloetta, founded in 1862, is a leading confectionery company in the Nordic region and The Netherlands. Cloetta is manufacturing and marketing confectionery, chocolate products, nuts, pastilles, chewing gum and pick & mix concepts. In total, Cloetta products are sold in more than 50 markets worldwide.
Cloetta owns some of the strongest brands on the market, e.g Läkerol, Cloetta, Candyking, Jenkki, Kexchoklad, Malaco, Sportlife, Red Band, and Nutisal, most of them with a long heritage tradition. Cloetta has leading brands within the different product categories in several countries.
Cloetta´s vision is “To be the most admired satisfier of Munchy Moments” and the mission is “To bring a smile to your Munchy Moments”. Cloetta has four core values that guide the way of working and acting, both within and outside the company. These core values are Focus, Passion, Teamplay and Pride.
In Norway, Finland, Sweden and Denmark, Cloetta has harmonised its leading brand Malaco and in the Netherlands the brand Red Band. Additional strong brands include The Jelly Bean Factory, Ahlgrens bilar, Venco, Chewits and Juleskum.