Friday February 17th – 10.45-12.30


Better nutrition for the world, a good living for our farmers, now and for generations to come.

Every day Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. We are a unique multinational FMCG & B2B company aiming to stay successful in an ever changing and increasingly complex world. We are unique because our suppliers, the farmers, are also our owners. Since we own the entire supply chain from grass to glass we guarantee high quality of all our products.

FrieslandCampina has many consumer brands available in supermarkets and other stores all over the world. Some examples are; Campina, Coolbest, Optimel, Milner and Chocomel. Besides our consumer brands FrieslandCampina also has many brands for Food Service, e.g. in bakeries, restaurants, and catering. Evenly important are our FrieslandCampina Ingredients brands and products such as hydrolysates, creamers, foamers and pharmaceutical ingredients.

FrieslandCampina has offices and production sites in 32 countries and our products are being shipped to over 100 countries all over the globe. With 22,000 employees and a  revenue of 11.4 billion euro, FrieslandCampina is one of the largest dairy companies in the world.


Who pays for the promotions on products in supermarkets and why? How does the Albert Heijn strategy differ from the Jumbo strategy? And how does FrieslandCampina compete with private label brands? The retail landscape has experienced a transformation in recent years and in this lecture we will share how FrieslandCampina deals with these changes.