Content Lecture: Ilona van den Ouden, Digital Fundraiser at Greenpeace Netherlands, will provide a lecture about the newest campaigns of Greenpeace which are used to make people become aware about the environment. An example is the NIKS campaign by Greenpeace. The presentation will take place Wednesday the 28th of February from 12:45 until 14:30. About Greenpeace:[…]


Content Lecture: Livewall will give a lecture about how to create interaction within your brand. The presentation will take place Monday the 26th of February from 12:45 until 14:30. About LiveWall: LiveWall specializes in developing unique, innovative concepts and interaction of behalf of brands, businesses and events. Using mobile apps, creating social media campaigns, personal video and[…]

Kraft Heinz

Content Lecture: Kraft Heinz will talk about ‘KraftHeinz – It’s a question of taste’. The presentation will take place Thursday the first of March from 12:45 until 14:30. About Kraft Heinz: Kraft Heinz Vision At Kraft Heinz, to be the BEST food company, growing a BETTER world is more than a dream – it is our GLOBAL VISION. To be the best, we[…]

Procter & Gamble

Content Lecture: The content of the lecture provided by P&G is social media. Jean-Paul Savelkoul, Marketing Manager Food, E-commerce & Drug Channel Benelux,  and Thomas van den Hof, Assistant Brand Manager at P&G, will talk about the difficulties in keeping the marketing matters in their own hands due to the changing marketing environment. The presentation will[…]


Over Cloetta: Cloetta, founded in 1862, is a leading confectionery company in the Nordic region and The Netherlands. Cloetta is manufacturing and marketing confectionery, chocolate products, nuts, pastilles, chewing gum and pick & mix concepts. In total, Cloetta products are sold in more than 50 markets worldwide. Cloetta owns some of the strongest brands on[…]


Inhoud Lecture: Gedurende deze presentatie zal er verder worden ingegaan op ‘Brand Reputation Management’ en ‘Customer Marketing’. Het eerste gedeelte van de presentatie zal worden verzorgd door Eunice Koekkoek (Manager Corporate Communicatie). Het onderwerp ‘Customer Marketing’ zal gepresenteerd worden door Menno van der Hoeven (Marketing Manager Campaigns & Media). De presentatie zal gegeven worden op[…]