January 10, 2015


Besides our various lecture, this year we have increased the number of workshops. As workshops provide a more personal and interactive environment, we believe that these provide interesting perspective to a number of topics. Please see below if there is a session that suits you!
The location for your workshops will be provided to you by mail, upon registration!


Kenneth Smit 🇳🇱

Tuesday February the 4th from 13:00 until 16:00

A yearly reoccurring event during the Markethings Week, Kenneth Smit will once again provide students with an interesting training. Kenneth Smit will give a training regarding cold calling.


Qompas 🇳🇱

Tuesday February the 4th from 13:00 until 16:00

The training focuses on how to prepare for a job interview and some key tips will be given about how to act during a job interview.


Mondelēz International 🇬🇧

Wednesday February the 5th from 10:30 until 14:45

We believe sustainability is very important at Mondelez, which is why we have our Harmony sustainability program, which we want to be the subject of the case. Hereby we ensure that the wheat that we use in our cookies is grown in the right way, for the consumer and for the planet. This program focuses on 5 pillars:
o Climate: reducing our greenhouse gas emissions
o Bees: protecting our bees and biodiversity
o Farmers: financial support from our farmers
o Soil: applying good farming methods to improve the fertility of our fields
o Water: reducing groundwater pollution, by limiting pesticide use on our fields


Unilever 🇬🇧

Wednesday February the 5th from 15:00 until 17:00

The case of Unilever will be focused on sustainability.


Cloetta 🇬🇧

Thursday February the 6th from 12:45 until 14:45

The case of Cloetta will be focused on The Jelly Bean Factory.


IntoAction  🇳🇱

Thursday February the 6th from 15:00 until 17:00

Marketing Automation is the topic that IntoAction will focus on. This has no common ground with sustainability in the sense of green / environmentally friendly solutions, but does have common ground with the implementation of marketing (communication) in a sustainable manner. When Marketing Automation is used in the right way, it can scale along with the organization in a scalable way and it is a sustainable solution for personalizing mass communication for example per prospect / customer..